The 59th Japan Golf Fair, held in Yokohama, provided a dynamic and exciting showcase for the global golf industry and consumers alike. This unique convention, which blends both industry professionals and golf enthusiasts, served as the perfect stage for some of the most anticipated product releases of the year. Among the standout announcements was Nippon Shaft’s introduction of their new N.S.PRO MODUS³ TOUR110 irons shafts, a product that marks an important milestone in the company’s 15-year history.
In celebration of their 15th anniversary since launching the groundbreaking N.S.PRO MODUS³ TOUR120 shafts, Nippon Shaft unveiled the TOUR110 as the third model in their innovative “0” series. Unlike their traditional “5” series, which features three conventional bend profiles, the “0” series introduces unique bend profiles tailored for advanced players looking for a more customized feel and performance. The TOUR110 is a testament to Nippon Shaft’s ongoing pursuit of excellence in shaft design, offering a blend of improved weight distribution and an unparalleled balance of control and distance.
The launch of the TOUR110 is particularly significant as the N.S.PRO MODUS³ TOUR irons series, which first debuted in 2005, has since amassed over 400 tour victories globally, proving to be a favorite series among professionals. The success of the TOUR120 helped solidify Nippon Shaft’s position as a leader in the golf shaft industry, and the TOUR110 is expected to build on that legacy.
The TOUR110 is slightly lighter than the TOUR120, with a refined, responsive feel designed to help golfers generate more speed without sacrificing stability. This makes it an ideal choice for elite players seeking enhanced performance and a tailored fit to their swing characteristics. Nippon Shaft also emphasized the use of cutting-edge materials and advanced manufacturing techniques, ensuring that the TOUR110 provides superior quality and performance on every shot.
The event was further elevated by the appearances of two prominent Nippon Shaft Ambassadors: Karrie Webb, a legendary figure in women’s golf, and Yuta Ikeda, one of Japan’s top professional golfers. Both Webb and Ikeda were interviewed on their illustrious careers, offering insights into their success and the role that quality equipment has played in their performance. Additionally, they engaged with attendees by offering free lessons to a couple of lucky prize winners, further enhancing the fair’s interactive experience. Their participation added a personal and professional touch to the event, inspiring both industry professionals and consumers alike.
As the Japan Golf Fair concluded, the excitement surrounding the release of the N.S.PRO MODUS³ TOUR110 was palpable. The product’s launch reaffirmed Nippon Shaft’s commitment to innovation and solidified its position as a key player in the world of golf equipment. With the added star power of Webb and Ikeda, Nippon Shaft’s presence at the fair was truly unforgettable.
